GiddyUp×PHSFRSPortfolio Strategy
CONFIDENTIAL
1.

Campaign Strategy

GiddyUp plugs into a ready-to-run supply chain. Products sourced, COGS locked, fulfillment certified, contingencies covered. Every offer in this portfolio is built to hand off cleanly to GiddyUp's marketing machine. Zero sourcing friction. Zero supply chain surprises. GiddyUp focuses on what it does best: moving volume.

Develop|Align on strategy, source product, lock COGS
Launch|Test with Grommet, scale to publishers
Scale|Maximize via paid media channels (GDN)
2.

Standard Workflow

⋮⋮ Drag onto Offer ↓
Product Signal
GIDDYUP
Product Signal
PHSFRS
Feasibility
PHSFRS
Sourcing & Negotiation
PHSFRS
Lock Strategy
JOINT
Order Samples
PHSFRS
Insertion Order
JOINT
Build Funnel
GIDDYUP
Create Ads
GIDDYUP+ PHSFRS asset support
● PHSFRS = Supply & Sourcing● JOINT = Alignment● GIDDYUP = Marketing Machine
3.

Product Offers

01TEETH WHITENING
ACTIVE

Purely White

International Expansion — Asia & Western Markets

Price Point$30 BOGO
Target Volume300-500 orders/day
ProductsPowder + Kit + Serum
FulfillmentDropship + Bulk/3PL

Source PurelyWHITE competitor for international markets. GiddyUp handles media and funnels. Dacia handles sourcing, COGS, fulfillment, and branding. Pink powder formulation locked. Two fulfillment paths ready to present.

Develop
Launch
Scale
VIEW STRATEGY →
▶Show WorkflowDEFAULT
02SLEEP TECH
ON HOLD

FitSleeps / Lune

Vibrating Alarm Wristband — Fast Follow

Price Point$39-70 retail
Margin78%
GiddyUp Score9/9 criteria
Offer StackDesigned (AOV $56.60)

Non-snoozable vibrating wrist alarm for deep sleepers. Fast-follow on viral competitor. Full offer stack designed with order bump, upsells, and downsell. Landing page deployed.

Develop
Launch
Scale
▶Show WorkflowDEFAULT
03AUTO TECH
ON HOLD

CarPlay Adapter

Wireless CarPlay / Android Auto Dongle

Price Point$60-80 retail
COGS$10-14 landed
Demo45+ mass appeal
FormatImpulse buy

Thumb-drive sized wireless adapter for CarPlay and Android Auto. Mass appeal to 45+ demographic, simple functionality, easy to demonstrate in video. Strong margins at impulse buy price point.

Develop
Launch
Scale
▶Show WorkflowDEFAULT
04HARDWARE R&D
CONCEPT

Glass Display Device

Smart Glass Display — Proprietary Hardware

Price PointTBD
StageConcept
TypeProprietary
TimelineTBD

Proprietary hardware concept in early development. Details forthcoming.

Develop
Launch
Scale
▶Show WorkflowDEFAULT
4 OFFERS1 ACTIVE2 ON HOLD1 CONCEPT
CONFIDENTIALgiddyup.io